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Painting the corners…

Anne Zelenka just asked an important question: “Would you rather do a few things well or a lot of things badly?” It’s something I hadn’t considered much, though the answer came to me easily. I’m definitely a “do more” type. I’d rather fail for trying too much than trying too little. Clearly, “too much” means different things to different folks. Your mileage may vary.

Anne also wonders whether she shouldn’t be putting a greater focus on balance. While I think Anne’s talking more in terms of work vs. life (which I think of as a bizarre dichotomy – since when is work not part of life?), aren’t the extremes where the action is? Seth Godin, in “Free Prize Inside”, calls it edgecrafting. Disney calls it plussing. I prefer a term from baseball, one that led to great success for some of the best pitchers in history. It’s called painting the corners. Whatever you call it, find your edge.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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