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The real value of social media…

Weird, stressful day. I work right around the corner from where the explosion occurred in NYC. Cell phone coverage was non-existent. All the folks on their phones in this picture must’ve gotten through, but I had nothing. The best I could do was tweet and txt to let my family know I was OK. While I’ve never been a fan of Twitter – my posts until now having been largely experimental – I gained a new appreciation today. Anything that gives your loved ones piece of mind is worth its other issues. As I watched firefighters racing down 40th Street towards Lex – not knowing what might await – all I could wish was that their families had the same assurances mine did. I hope you’re all safe and sane tonight and that the same is true for the people you love.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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