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Tim Peter

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July 30, 2007

Rule #1…

July 30, 2007 | By | No Comments

Sure, the customer is always right is a good one. But it assumes you’ve got customers. Seth Godin discusses what marine iguanas represent to marketers, while Clickz blog takes a look at FedEx Kinko’s Adobe partnership – and vice versa – and its impact on smaller printers. The key lesson from both:

  1. Deliver on what you promise, even if you’ve got to underpromise to be sure you can.

If that doesn’t work, you can check out these ideas, too.

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