Why dissing bloggers is a bad idea.
Have you seen this New York Times article that essentially says bloggers don’t “…reach our core guest.” Of course that’s silly. First off, I’m a blogger and my wife, kids and I shop in Target all the time. The same is true for Amy at ShapingYouth.org, which I read regularly. Same with all the folks who pointed this article out on Twitter, Techmeme and all the rest.
The thing to remember is that on the Web your customers can find out all kinds of things about you. Some things you want them to find, some things not. I’m not suggesting Target has to treat bloggers different from any other customer, but why aren’t they at least treating them the same as any other customer? Even if the only folks reading a blog are that bloggers’ friends and family, aren’t they valuable customers, too?
Do you treat bloggers different from other customers? Better? Worse? Why?