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Internet ubiquity is about to explode. Here's why.

Saying I’m bullish on the Internet is a gross understatement. Unfortunately, while penetration of Internet access has reached significant levels among most consumers, adoption into people’s everyday lives doesn’t always reflect that. But that’s starting to change. Three posts over the last week show why:

  • David Armano looks at how social networking will become ubiquitous. Once customers use the net to stay in touch with their friends, their online usage increases.
  • And Marshall Kirkpatrick at Read/Write Web asks whether Oprah is going to save the Internet. Look at what’s happened to reading since Oprah’s Book Club, for instance. Once you’ve got Oprah onboard, things start to move.
  • Finally, every silver lining has to have a cloud. Steve Rubel looks at 3 careers that won’t exist soon. The downside for you: if this is your job today, you’ll need to broaden your skills. If you’re paying someone for this, you can either learn it for yourself or find folks who understand these skills and others, too. And that’s not so bad.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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