Finding customers right in your own backyard.

On the heels of a great New York Times article this morning about hyperlocal content, Fred Wilson touts the benefits of what he calls

“Blogging In The ‘Burbs” and of his portfolio company, outside.in. Outside.in provides tools and services for local content creators that want to make the most of placeblogging, and has a consumer facing service for people to track what’s going on in their neighborhoods. The point here: your customers aren’t waiting for local news. The tools exist for people to create it themselves. Your customers aren’t waiting to find things that interest them. The tools exist for your customers to find what they want. Your customers aren’t waiting for reviews of local businesses. The tools exist for them to tell other customers what they think. Now, the tools exist for you to engage with your local customers. So, what are you waiting for?

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