Grow, baby, grow. Your traffic and your business. (Small Business E-Commerce Link Digest – 3/13/2009)
Think you can’t get more traffic in this economy? Sure, the ad market is in free-fall. Who cares? Let that be your competition’s problem. You can find ways to grow traffic to your blog, your site and your business. Here’s how.
- Focus on performance – Jeff Sexton gives a great overview of performance-based marketing, why it matters and how you can make the most of it.
- Explore new products – Facebook launched a new behavioral-based ad program. So did Google (they call it “interest-based“). Yes, opinions are split, with Mashable arguing in its favor, while GigaOM is more skeptical. But, the point is, lots of new opportunities exist to improve your marketing and have it produce results. Even Amazon has a new product ad tool.
- Improve existing channels – Email and PPC continue to work really well. Marketing Profs explains how to improve email performance and Website Magazine (you can subscribe here) has a great article this month on email segmentation that’s well worth reading. Meanwhile, longtime FOT Linda Bustos shows how to use negative keywords to improve PPC performance. And Google has a video explaining their ad auction that can help you get more out of that service, too.
- Increase traffic value – Sure, more traffic is better. But you can always get more out of your existing folks (What? Your conversion rate is 100%? OK, then). GrokDotCom is offering a free webinar on improving “post-click marketing” (i.e., what the visitor does after the click). You should check it out.
So, what are you waiting for? Go out there and get yourself some traffic.
Think I’m nuts? Did I forget something? Tell us about it in the comments.
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