Does Dell's hidden discounting work? It's a mystery to me.
Clearly, we’re all looking for new ways to drive sales in a down economy. Here’s one worth looking at more closely. Dell sent a new promotion over the weekend, offering “Mystery Savings.” It looked like this:
That’s right. You don’t know what your savings will be until you enter your promotion code. Could be 35%. Could be 25%. Who knows?
Worse still, Dell’s landing page really fails Bryan Eisenberg’s “scent test.” Where on the page do they talk about this offer? It’s a mystery to me.
What do you think? Is Dell onto something here? Would you offer a similar concept to your customers? Tell us about it in the comments.
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a/b testing, bryan eisenberg, call-to-action, e-marketing, email marketing, internet business, internet marketing, landing page design, marketing, online marketing, page design, testing