Daniel H. Pink’s Drive: The Surprising Truth About What Motivates Us (Book Review of the Week-ish)
Daniel Pink’s latest book, Drive: The Surprising Truth About What Motivates Us, looks at motivation in the 21st Century and how companies can use “Management 3.0” to engage and enlist their employees in their success.
Pink doubles down on the premise of his earlier work – A Whole New Mind: Why Right-Brainers Will Rule the Future – noting how the type of work right-brained individuals (and their left-brained cousins) increasingly do in a modern economy doesn’t lend itself to traditional, extrinsic, carrot-and-stick motivators like bonuses or fear. Instead, Pink argues convincingly for the need to put more focus on the value of work for its intrinsic motivation. Pink outlines why people look for autonomy, mastery and purpose to derive their ultimate motivations and why the old ways don’t work.
While the book is a little light in support of its thesis, it’s a solid read, well-suited to its audience. Much of the criticism I’ve seen leveled at Pink for this book has to do with its supposed dismissal of more traditional motivators such as bonuses. Pink calls these “if/then” rewards and does acknowledge their value – but only when matched with appropriate types of work. The problem, Pink argues, is that companies and managers too often apply these to all types of work. And, for anyone managing creative staff, it’s a compelling argument.
The book isn’t perfect. As noted above, Pink glosses over some of the science and stretches a few metaphors to their extremes. But, it’s well worth the read all the same. In particular, I was a fan of the toolkit Pink provides at the end of the book. Not only will it help you motivate your staff, it also provides fantastic exercises you can use for yourself and for your kids, too.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
And while you’re at it, don’t forget to follow Tim on Twitter.