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Tim Peter

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September 7, 2011

Get out of your customer's way

September 7, 2011 | By | No Comments

Do you enjoy doing your taxes? I don’t mean paying taxes. No, I mean the actual process of collecting the information, calculating the tax, completing the forms?

I suspect not.

Take a look at this TED video where legendary designer and ad man Alan Siegel discusses bringing simplicity into interactions like taxes and credit card forms, despite all their legal and regulatory challenges:

Now take a look at your website, your contact form, your checkout process. And ask yourself, “Can I make these easier for my customers?” Can you?



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