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Tim Peter

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July 7, 2016

How Digital Marketers Deal With Shifting Landscapes Explained by Tim Peter in Hotel News Now Interview

July 7, 2016 | By | No Comments

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Digital Marketers Deal With Shifting Landscapes Explained by Tim Peter in Hotel News Now Interview

Digital marketers are having a hard time trying to lure the best marketing talent to the hotel industry. Tim lends a helping hand on what he knows to be true about the situation,

“Many times hotels are willing to pay a price to get guests that first time,” said Tim Peter of Tim Peter & Associates. “But what the best hotels know is that instead of paying somebody else [such as an OTA] you can use that [spend] in-house and make that investment in your own talent and Web presence.”

You can read the rest of Tim’s comments and the full article here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

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