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Tim Peter Thinks

Tim Peter

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June 23, 2017

A Big List of 10 Terrific E-commerce Trend Posts: E-commerce Link Digest

June 23, 2017 | By | No Comments

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E-commerce trend: Woman shopping online on mobile and laptop¡Hola, Big Thinkers! Hope you’ve had an amazing week. I sure have. How about we close out another amazing week with this big list of 10 terrific e-commerce trend posts for you? Enjoy:

  1. Last week, I put together a list of “6 Posts Featuring Fantastic Future Digital Marketing Trends” for you that was incredibly popular on Twitter and Facebook. You might want to check it out to see why.
  2. Econsultancy highlighted “Four Brands Pushing the Boundaries of Content Strategy” that are worth reading about. And you might want to review these “11 Excellent Posts Connecting Mobile, Content, and Customer Experience,” which provide an excellent companion piece.
  3. Retail Dive says that “45% Of Retailers Plan to Use AI In the Next 3 Years.” And, I expect the other 55% will be in big trouble.
  4. Why do I think that? Well, as The Future of Commerce notes, “Machine Learning in Retail Is More Than Just the Latest Trend.” One reason that’s a big deal? As we talked about on a recent episode of our e-commerce and digital strategy podcast, Thinks Out Loud, “AI For Marketers: AI Makes Big Data Little.”
  5. Speaking of retail — and Thinks Out Loud — you probably heard about Amazon’s purchase of Whole Foods, which I took a look at in an episode called “Amazon Goes Grocery Shopping.” I know there’s been lots of chatter on this topic already, but trust me. You’re going to want to give this one a listen.
  6. And while we’re on the topic of Amazon, don’t miss “Amazon Go Shows How E-commerce Will Work in the Future” and “What Amazon’s Jeff Bezos Can Teach You About Digital Marketing” when you have a chance. You won’t regret it.
  7. In one last bit of Amazon news, according to eMarketer, “eBay Says It Will Match Amazon, Walmart Prices.” I don’t see that they have much choice on this one unless eBay can do a better job differentiating its offering. But, I’d give them the same advice I give clients, which is be careful not to run “The Race You Can’t Win.”
  8. Continuing with the e-commerce theme for a moment, Search Engine Land explains “Why One E-Commerce Company Is Going All-In On AMP (Hint: Conversions).”
  9. Since we’re looking at overall trends together this time around, Big Thinkers, you won’t want to miss this recent podcast episode “Breaking Down Mary Meeker’s 2017 Internet Trends Report.”
  10. And, let’s round-out this big list of 10 terrific e-commerce trend posts with another Thinks Out Loud episode that asks “What Digital Marketing Trends Matter?”

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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June 22, 2017

Amazon Goes Grocery Shopping (Thinks Out Loud Episode 197)

June 22, 2017 | By | No Comments

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Amazon goes grocery shopping: Woman shopping in store using mobile phone

Amazon Goes Grocery Shopping (Thinks Out Loud Episode 197) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 36s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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June 19, 2017

6 Stellar Insights into Personalization for Hotel Marketing: Hospitality Marketing Link Digest

June 19, 2017 | By | No Comments

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6 Stellar Insights into Personalization for Hotel Marketing: Hospitality Marketing Link Digest

Hey, everyone! Hope you had a wonderful weekend and are looking forward to an amazing week ahead. To get thing started on the right foot, we’ve put together a quick round-up of 6 stellar insights into personalization for hotel marketing for your reading and learning pleasure. Enjoy:

  1. Our first post this week breaks down “Why Hotel Marketing Depends on Personalization” and is well worth your time.
  2. Continuing with the hotel personalization theme, Duetto asks, “How Personalized is Your Hotel’s Digital Marketing Strategy?”
  3. GuestRevu put together an amazing trend digest that looked at “Guest Personalization in the Hotel Industry” that you’ll want to check out.
  4. Another great post here on Thinks talks about why “Personalization Starts With a Person.”
  5. Since this is a topic near and dear to my heart here at Thinks, we’ve also got this fantastic presentation for you, all about Using Data to Put Personalization to Work for Your Property called
    “Data—The Crown Jewels: Maximizing Data to Put Personalization to Work for Your Property.” Be sure to take a look and let me know what you think:
  6. Finally, we can’t talk about data without thinking about how to protect that data for our guests. Which is what makes “How Travel Brands Can Use and Safeguard Customer Data” from Adobe such an essential read.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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June 16, 2017

6 Posts Featuring Fantastic Future Digital Marketing Trends

June 16, 2017 | By | No Comments

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6 Fantastic Future Digital Marketing Trend PostsHey, Big Thinkers! How’s your week going? I’ve been all over the place, with visits to three different cities up and down the East Coast this week. And to commemorate those travels, here are 6 posts featuring fantastic future digital marketing trends for you to check out this weekend. Enjoy:

  1. Social Media Today takes a look at “Why the Buyer’s Journey is the Hero of Content Strategy.”  Really good read that’s well worth your time.
  2. Chiefmarketer has a great piece outlining “Wharton’s Marketing Guru Call for New Approaches for the CMO.” Here are some clues about what matters for you: Collaboration, tenacity, and tech all play key roles.
  3. Vala Afshar from Salesforce highlights “AI Revolution — 20 Key Business Findings” that you won’t want to miss while our look at “AI for Marketers: AI Makes Big Data Little” makes a pretty great complement to the piece.
  4. Continuing the theme of digital’s future direction, we’ve put together a fantastic st of “7 Sensational Insights into the Future of Digital Marketing as part of the E-commerce Link Digest series for you.
  5. Hey, speaking of digital marketing directions, check out “Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business” when you get a chance. You’ll be glad you did.
  6. Finally, we’ll round out this week’s recap with these “7 Must-See Digital Strategy Posts from the Past Week.” Seems like a fitting way to finish out the week–as well as the 6 fantastic posts featuring future digital marketing trends, don’t you think?

If you want to learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

June 9, 2017

7 Must-See Digital Strategy Posts from the Past Week: E-commerce Link Digest

June 9, 2017 | By | No Comments

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Holla, Big Thinkers! Had a good week? I hope so. 7 Must-See Digital Strategy Posts from the Past Week: E-commerce Link DigestAnd while you’re taking time to relax on a lovely early-summer weekend, spare a few moments to review these 7 must-see digital strategy posts from the past week. Enjoy:

  1. Brand Quarterly explains “Evolve Or Die: Why Digital Transformation Is More Important Than Ever.” If you’re looking for more info on this topic, don’t miss “Digital Transformation: A Brief Introduction” from our e-commerce and digital strategy podcast Thinks Out Loud, and from the E-commerce Link Digest series, these 9 Great Posts Focused on Digital Transformation, Strategy, and AI and this set of “6 Insights Into Customer Experience and Digital Transformation.” Good stuff all around.
  2. While we’re looking at the E-commerce Link Digest series, be sure to check out this collection of “7 Sensational Insights into the Future of Digital Marketing.”
  3. My favorite tweet this past week comes from JM Alvarez-Pallette, who posted this gem:

  4. JM’s tweet references slides from the 2017 Mary Meeker Internet Trends report. And you can check out our recap of that report right here.
  5. AI represents one of the trends in Mary Meeker’s report. And a recent episode of Thinks Out Loud
    outlined “AI For Marketers: AI Makes Big Data Little.”
  6. CustomerThink has an amazing piece featuring the “Top 3 Challenges Every CMO Faces & How to Resolve Them” that you won’t want to miss.
  7. Finally, let’s wrap up these with another look at “7 Stellar Insights Into Mobile, Content Marketing, and More” for you.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

June 7, 2017

AI For Marketers: AI Makes Big Data Little (Thinks Out Loud Episode 196)

June 7, 2017 | By | No Comments

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AI for Marketers: AI Makes Big Data Little (Thinks Out Loud Episode 196)

AI For Marketers: AI Makes Big Data Little (Thinks Out Loud Episode 196) – Headlines and Show Notes

NB: Credit for this weeks title to Ed St.Onge of Flip.to

Tim Peter

By

June 4, 2017

7 Can’t Miss Hospitality Marketing Insights: Hospitality Marketing Link Digest

June 4, 2017 | By | No Comments

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7 can't miss hospitality marketing insights

Hey, everyone! Hope you’ve had a wonderful weekend. What do you say we close it out with these 7 can’t miss hospitality marketing insights. Enjoy:

  1. Tony Loeb writing at The Blog of Experience Hotel asks “Is Guest Experience the Future of Hotel Marketing?” The answer, as you might imagine, is “yes.” But you should read the whole post for Tony’s great insights. It makes a great companion piece to this recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast that explained why “Content is King, Customer Experience is Queen.”
  2. Tnooz explores the “What, When and Why of Downloading an App for Travel.”
  3. Net Affinity looks at “Attribution Models: The Secret Ways Guests Discover Your Hotel.”
  4. Skift has a great episode of their Backstage Podcast that’s all about “Travel Search, Bargain Hunting and the Future of Booking” that’s worth a listen.
  5. Koddi says that “Google is Testing A New Mobile Experience for Hotel Ads” that you’ll definitely want to know about.
  6. With all the changes going on in digital for hospitality marketers, it’s reasonable to ask, when it comes to “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?” I’d argue “no.” But be sure to read the whole post to see why.
  7. Finally, you won’t want to miss these “7 Sensational Posts for Hospitality Marketers” and this set of “5 Must-See Hospitality Marketing Hot Topics” from the Hospitality Marketing Link Digest series.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

June 2, 2017

9 Must-Read Posts that Forecast the Future of Digital Marketing: E-commerce Link Digest

June 2, 2017 | By | No Comments

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9 must-read posts that forecast the future of digital marketing

Hey, Big Thinkers! Hope you’ve had a fantastic week and are ready for an even better weekend. When you find the time, don’t miss these 9 must-read posts that forecast the future of digital marketing. Enjoy:

  1. Since this week’s all about the future, let’s start off with an episode of our Thinks Out Loud podcast that’s focused on “Breaking Down Mary Meeker’s 2017 Internet Trends Report.” Fantastic listen, well worth your time.
  2. Brand Quarterly has a great exploration of “Big Analytics And Automation: The Evolution Of Big Data” that you won’t want to miss.
  3. Our old friend Jeremiah Owyang tweeted this video that you’ll want to check out:

  4. Buzzfeed recapped “Everything You Need To Know About Google IO 2017” while The Independent said “Google’s AI Future is So Impressive It’s Scary.” Some truth to that, but check out the facts and make up your own mind.
  5. Shifting gears a bit, Marketing Week explained “Why the Digital User Experience Is Synonymous With Brand,” while Sprinklr (yes, that’s how it’s spelled), tackled “What Customer Experience Will Look Like in 2017—and Beyond.”
  6. Of course, that seems like a good time to repost our look at why “Content is King, Customer Experience is Queen” as well as this set of “11 Excellent Posts Connecting Mobile, Content, and Customer Experience” from the E-commerce Link Digest series.
  7. Vala Afshar, Salesforce’s Chief Digital Evangelist wrote a great piece about the “AI Revolution—20 Key Business Findings” that’s full of excellent information.
  8. And while we’re on the topic of excellent information, be sure to review “Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business.”
  9. Finally, let’s finish out this week’s collection of 9 must-read posts that forecast the future of digital marketing with this complementary round-up of “7 Sensational Insights into the Future of Digital Marketing” also from the E-commerce Link Digest series for you.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

May 31, 2017

Breaking Down Mary Meeker’s 2017 Internet Trends Report (Thinks Out Loud Episode 195)

May 31, 2017 | By | No Comments

Breaking Down Mary Meeker's 2017 Internet Trends Report (Thinks Out Loud Episode 195)Looking to drive results for your business? Click here to learn more.


Breaking Down Mary Meeker’s 2017 Internet Trends Report (Thinks Out Loud Episode 195) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 35s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

May 24, 2017

Why Data Matters for Marketers (Thinks Out Loud Episode 194)

May 24, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Why Data Matters for Marketers (Thinks Out Loud Episode 194)

Why Data Matters for Marketers (Thinks Out Loud Episode 194) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 16m 21s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.