http://www.timpeter.com/blog/2005/12/31/the-best-of-2005/ Interactive marketing and e-commerce strategy blog for the local, mobile, social web Mon, 01 Dec 2008 19:55:35 +0000 http://wordpress.org/?v=2.5 http://www.timpeter.com/blog/2005/12/31/the-best-of-2005/#comment-218 Bob Sat, 08 Dec 2007 01:57:34 +0000 http://timpeter.dreamhosters.com/blog/?p=15#comment-218 Hi, I like you! Hi, I like you!

]]> http://www.timpeter.com/blog/2005/12/31/the-best-of-2005/#comment-12 Check your assumptions at the door… » thinks Mon, 12 Feb 2007 10:34:18 +0000 http://timpeter.dreamhosters.com/blog/?p=15#comment-12 [...] What I found most interesting in the piece was the eMarketer chart calling out “Select Online Activities.” It’s particularly illustratitive of how market research doesn’t always tell you what you think it does. “Play online games” ties for the most common activity - claimed by 66% of respondents - with “Go to social network websites” way down at number 9 with 17% responding. Yet, the sites enjoyed by my kids - NeoPets (#2 among these sites, according to Alexa) and Club Penguin are their favorites - involve degrees of social networking into the gaming experience, either playing against others, competing for higher rankings, or engaging in trades of points for virtual merchandise, much like Linden Dollars in Second Life. Parents have the ability to limit how much access their kids have to chat and other social aspects within the sites themselves, but I know both my girls spend a fair bit of time at school discussing the shared experiences with their friends, too. The sites, intentionally or otherwise, define social networking as much as MySpace or LinkedIn - a longtime favorite here - do among older teens and business professionals. My kids generally choose the sites they’re most interested in based entirely upon what they can share with friends. If we recognize Web 2.0 for enabling a shared experience and similarly recognize that the web remains only one channel in an increasingly multi-channel consumer, then these sites generally represent “social networking” sites unto themselves. Clearly, Mitra can only go so deep in a short article, but the point remains. [...] […] What I found most interesting in the piece was the eMarketer chart calling out “Select Online Activities.” It’s particularly illustratitive of how market research doesn’t always tell you what you think it does. “Play online games” ties for the most common activity - claimed by 66% of respondents - with “Go to social network websites” way down at number 9 with 17% responding. Yet, the sites enjoyed by my kids - NeoPets (#2 among these sites, according to Alexa) and Club Penguin are their favorites - involve degrees of social networking into the gaming experience, either playing against others, competing for higher rankings, or engaging in trades of points for virtual merchandise, much like Linden Dollars in Second Life. Parents have the ability to limit how much access their kids have to chat and other social aspects within the sites themselves, but I know both my girls spend a fair bit of time at school discussing the shared experiences with their friends, too. The sites, intentionally or otherwise, define social networking as much as MySpace or LinkedIn - a longtime favorite here - do among older teens and business professionals. My kids generally choose the sites they’re most interested in based entirely upon what they can share with friends. If we recognize Web 2.0 for enabling a shared experience and similarly recognize that the web remains only one channel in an increasingly multi-channel consumer, then these sites generally represent “social networking” sites unto themselves. Clearly, Mitra can only go so deep in a short article, but the point remains. […]

]]> http://www.timpeter.com/blog/2005/12/31/the-best-of-2005/#comment-11 The best of 2006… » thinks Tue, 02 Jan 2007 17:33:03 +0000 http://timpeter.dreamhosters.com/blog/?p=15#comment-11 [...] Following up on last year’s post, here’s the 2006 rundown of the sites and services that I plain old refuse to live without. While I limited it to 5 last year, there’s just too much good stuff this year. Here’s the honors list: [...] […] Following up on last year’s post, here’s the 2006 rundown of the sites and services that I plain old refuse to live without. While I limited it to 5 last year, there’s just too much good stuff this year. Here’s the honors list: […]

]]> http://www.timpeter.com/blog/2005/12/31/the-best-of-2005/#comment-10 thinks » What’s in a name? Fri, 24 Mar 2006 05:53:33 +0000 http://timpeter.dreamhosters.com/blog/?p=15#comment-10 [...] It’s important to look at who does Web 2.0 well. In my “Best of 2005″ list, I mentioned five companies (OK, eight) that I thought “got it.” One (MyBlogLog) is less of a Web 2.0 company, than one that enables the Web 2.0 environment. The rest, whether its del.icio.us, tech.memeorandum, Digg, or LinkedIn, give their users access to their information from anywhere. [...] […] It’s important to look at who does Web 2.0 well. In my “Best of 2005″ list, I mentioned five companies (OK, eight) that I thought “got it.” One (MyBlogLog) is less of a Web 2.0 company, than one that enables the Web 2.0 environment. The rest, whether its del.icio.us, tech.memeorandum, Digg, or LinkedIn, give their users access to their information from anywhere. […]

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