http://www.timpeter.com/blog/2006/02/26/mecommerce-an-e-commerce-model-that-depends-on-me-and-you/ Interactive marketing and e-commerce strategy blog for the local, mobile, social web Mon, 01 Dec 2008 20:02:37 +0000 http://wordpress.org/?v=2.5 http://www.timpeter.com/blog/2006/02/26/mecommerce-an-e-commerce-model-that-depends-on-me-and-you/#comment-259 thinks » Blog Archive » Brand awareness is not a goal… Mon, 10 Dec 2007 00:21:53 +0000 http://timpeter.dreamhosters.com/blog/?p=32#comment-259 [...] the MeCommerce world, relevance beats awareness every time. Consumers, bless their hearts, are getting extremely [...] […] the MeCommerce world, relevance beats awareness every time. Consumers, bless their hearts, are getting extremely […]

]]> http://www.timpeter.com/blog/2006/02/26/mecommerce-an-e-commerce-model-that-depends-on-me-and-you/#comment-36 thinks » Pay attention. No, seriously. Stop doing other stuff and pay attention. Tue, 08 Aug 2006 08:05:33 +0000 http://timpeter.dreamhosters.com/blog/?p=32#comment-36 [...] Here’s a news flash: tomorrow’s adults don’t pay attention to any one thing at a time. This is not news, or shouldn’t be. But it definitely underscores how difficult it is to garner attention in the oversaturated, always-on environment of the post-media marketplace. In all this talk about Web 2.0 and convergence, we need to recognize that the customer is changing, too. Forget Web 2.0. Think Consumer 2.0. It’s me-commerce, not e-commerce. It’s putting the “me” in meme marketing. You need to find a door or a window in the wall of sound surrounding Consumer 2.0 without assuming that running into that wall harder is the right approach. In an increasingly loud world, the winner doesn’t sell bigger speakers. The winner sells earplugs. [...] […] Here’s a news flash: tomorrow’s adults don’t pay attention to any one thing at a time. This is not news, or shouldn’t be. But it definitely underscores how difficult it is to garner attention in the oversaturated, always-on environment of the post-media marketplace. In all this talk about Web 2.0 and convergence, we need to recognize that the customer is changing, too. Forget Web 2.0. Think Consumer 2.0. It’s me-commerce, not e-commerce. It’s putting the “me” in meme marketing. You need to find a door or a window in the wall of sound surrounding Consumer 2.0 without assuming that running into that wall harder is the right approach. In an increasingly loud world, the winner doesn’t sell bigger speakers. The winner sells earplugs. […]

]]> http://www.timpeter.com/blog/2006/02/26/mecommerce-an-e-commerce-model-that-depends-on-me-and-you/#comment-35 thinks » The 20th Century is dead. Mon, 29 May 2006 13:51:06 +0000 http://timpeter.dreamhosters.com/blog/?p=32#comment-35 [...] The lesson is clear. Genuflect, pay your final respects to the last century, and then get on with the rest of your life in our Web 2.0, consumer-driven world. Everyone’s been talking about Web 2.0. I think what we’ve discovered is that it’s powered by Consumer 2.0. [...] […] The lesson is clear. Genuflect, pay your final respects to the last century, and then get on with the rest of your life in our Web 2.0, consumer-driven world. Everyone’s been talking about Web 2.0. I think what we’ve discovered is that it’s powered by Consumer 2.0. […]

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