http://www.timpeter.com/blog/2006/04/05/the-evolution-of-niche-content-and-brand-fragmentation/ Interactive marketing and e-commerce strategy blog for the local, mobile, social web Tue, 06 Jan 2009 10:06:14 +0000 http://wordpress.org/?v=2.5 http://www.timpeter.com/blog/2006/04/05/the-evolution-of-niche-content-and-brand-fragmentation/#comment-39 thinks » Why meme marketing might not be all it’s cracked up to be… Sat, 13 May 2006 14:44:53 +0000 http://timpeter.dreamhosters.com/blog/?p=39#comment-39 [...] I’ve been quiet for a bit. Lots of travel again, but mostly because I haven’t had a lot to say. I’m actually working on a longer piece about how companies should think about a little silence from time to time in order to really appeal to their audience. More on that later. In the meantime, Josh Kopelman put together a piece over at Redeye VC that serves as a great introduction to the problems new companies face in finding an audience, even in today’s hyper-literate, hyper-connected world. Similar to my piece about how many companies are finding smaller niches, with a healthy dose of my comments about Web 2.0 lacking a killer app thrown in for good measure. Excellent thoughts. Josh just might make my regular reading list. [...] […] I’ve been quiet for a bit. Lots of travel again, but mostly because I haven’t had a lot to say. I’m actually working on a longer piece about how companies should think about a little silence from time to time in order to really appeal to their audience. More on that later. In the meantime, Josh Kopelman put together a piece over at Redeye VC that serves as a great introduction to the problems new companies face in finding an audience, even in today’s hyper-literate, hyper-connected world. Similar to my piece about how many companies are finding smaller niches, with a healthy dose of my comments about Web 2.0 lacking a killer app thrown in for good measure. Excellent thoughts. Josh just might make my regular reading list. […]

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