Interesting article today on Clickz, about companies’ new online marketing efforts, shown by the recent surge in web development activity. It seems businesses are (once again) waking up to the web, only this time they’re seeing it as part of their integrated marketing efforts, as opposed to the stand-alone efforts from the last century. Companies that recognize and maximize the value of their web presence across traditional web sites, mobile, RSS, email, etc., should see the greatest customer loyalty, and the accompanying sales, because they make it so simple for customers to interact with their brand in the way that works best for the customer. The key is to do it in a way that keeps costs in check, so that it’s not just a way to drive buzz, but a way to drive profits, too.
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