From the monthly archives:

April 2006

Are we getting ready to party like it’s 1999 again?

April 2, 2006 Web 2.0

Newsweek has decided to put Web 2.0 on its cover this week. Is it just me, or does the irrational exuberance of a few years back seem like it’s just around the corner again? I’m as keen to see a return to fun and excitement on the Web as anyone. I just [...]

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The two most exciting words in the English language…

April 2, 2006 Personal

Play ball!
Thank God baseball is back. White Sox-Indians tonight, and the Mets (God love ‘em), tomorrow afternoon. Now if Barry Bonds would just strain a hammy or something before he has a chance to assault Ruth and Aaron’s records this season, much as he’s assaulted the integrity of the game, I’ll be even [...]

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Clever way of measuring awareness of offline marketing online

April 1, 2006 analytics

I ran across this post on Fast Company this afternoon. Clever, actually. My favorite line is the part where they say, “In this case, advertising is trumping engineering in creating value.” That’s a bunch of hooey, though I think it’s a great example of strong advertising and marketing creating demand, at least [...]

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