Why meme marketing might not be all it’s cracked up to be…

by Tim on May 13, 2006

in Marketing

I’ve been quiet for a bit. Lots of travel again, but mostly because I haven’t had a lot to say. I’m actually working on a longer piece about how companies should think about a little silence from time to time in order to really appeal to their audience. More on that later. In the meantime, Josh Kopelman put together a piece over at Redeye VC that serves as a great introduction to the problems new companies face in finding an audience, even in today’s hyper-literate, hyper-connected world. Similar to my piece about how many companies are finding smaller niches, with a healthy dose of my comments about Web 2.0 lacking a killer app thrown in for good measure. Excellent thoughts. Josh just might make my regular reading list.

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