http://www.timpeter.com/blog/2006/05/13/why-meme-marketing-might-not-be-all-its-cracked-up-to-be/ Interactive marketing and e-commerce strategy blog for the local, mobile, social web Mon, 01 Dec 2008 22:56:50 +0000 http://wordpress.org/?v=2.5 http://www.timpeter.com/blog/2006/05/13/why-meme-marketing-might-not-be-all-its-cracked-up-to-be/#comment-261 thinks » Blog Archive » Pay attention. No, seriously. Stop doing other stuff and pay attention. Mon, 10 Dec 2007 00:26:47 +0000 http://timpeter.dreamhosters.com/blog/?p=44#comment-261 [...] Consumer 2.0. It’s me-commerce, not e-commerce. It’s putting the “me” in meme marketing. You need to find a door or a window in the wall of sound surrounding Consumer 2.0 without assuming [...] […] Consumer 2.0. It’s me-commerce, not e-commerce. It’s putting the “me” in meme marketing. You need to find a door or a window in the wall of sound surrounding Consumer 2.0 without assuming […]

]]> http://www.timpeter.com/blog/2006/05/13/why-meme-marketing-might-not-be-all-its-cracked-up-to-be/#comment-258 thinks » Blog Archive » One more marketing manifesto… Mon, 10 Dec 2007 00:20:34 +0000 http://timpeter.dreamhosters.com/blog/?p=44#comment-258 [...] of the cooler memes running right now is the concept of a manifesto (see here and here). Not wanting to miss out on all [...] […] of the cooler memes running right now is the concept of a manifesto (see here and here). Not wanting to miss out on all […]

]]> http://www.timpeter.com/blog/2006/05/13/why-meme-marketing-might-not-be-all-its-cracked-up-to-be/#comment-250 thinks » Blog Archive » Top Posts of the Year Sun, 09 Dec 2007 23:00:46 +0000 http://timpeter.dreamhosters.com/blog/?p=44#comment-250 [...] Why meme marketing might not be all it’s cracked up to be — I may need to reconsider this one. What do you think? [...] […] Why meme marketing might not be all it’s cracked up to be — I may need to reconsider this one. What do you think? […]

]]> http://www.timpeter.com/blog/2006/05/13/why-meme-marketing-might-not-be-all-its-cracked-up-to-be/#comment-45 One more marketing manifesto… » thinks Mon, 27 Nov 2006 03:27:03 +0000 http://timpeter.dreamhosters.com/blog/?p=44#comment-45 [...] One of the cooler memes running right now is the concept of a manifesto (see here and here). Not wanting to miss out on all the fun, I wanted to take a crack at it, too. Here’s what I got: [...] […] One of the cooler memes running right now is the concept of a manifesto (see here and here). Not wanting to miss out on all the fun, I wanted to take a crack at it, too. Here’s what I got: […]

]]> http://www.timpeter.com/blog/2006/05/13/why-meme-marketing-might-not-be-all-its-cracked-up-to-be/#comment-44 thinks » Best tip for selling online… Wed, 23 Aug 2006 11:38:36 +0000 http://timpeter.dreamhosters.com/blog/?p=44#comment-44 [...] I swore I would avoid a “Snakes On a Plane” post. Then Seth Godin had to go and ruin it for me. This might be my all-time favorite comment about selling (anything) on the Web (or anywhere else for that matter). Seth Godin has a brilliant piece about the perceived failure of “Snakes On a Plane”. While I don’t have a strong opinion about the movie one way or the other, I do think it’s interesting that it’s getting roasted by industry types because it didn’t come out of the blocks as strong as analysts expected. It’s interesting because it speaks to how expectations influence the perception of success and because it ignores the Long Tail. When the producers started making “SOAP,” I doubt they expected the buzz this movie would generate prior to its release. They probably thought they were just making another late-summer popcorn flick. Once the meme took off, though, people got way ahead of themselves in terms of thinking where this would end up. And now, they believe the phenomenon has come crashing back to earth. I’m not convinced. The movie has gotten generally positive reviews and it’s doing pretty well in the ’sphere lately. Check out Technorati’s chart of posts containing Snakes On A Plane per day for the last 30 days. Notice that jump to the right there. I don’t think that’s a movie breathing its last. Time, as always, will tell. [...] […] I swore I would avoid a “Snakes On a Plane” post. Then Seth Godin had to go and ruin it for me. This might be my all-time favorite comment about selling (anything) on the Web (or anywhere else for that matter). Seth Godin has a brilliant piece about the perceived failure of “Snakes On a Plane”. While I don’t have a strong opinion about the movie one way or the other, I do think it’s interesting that it’s getting roasted by industry types because it didn’t come out of the blocks as strong as analysts expected. It’s interesting because it speaks to how expectations influence the perception of success and because it ignores the Long Tail. When the producers started making “SOAP,” I doubt they expected the buzz this movie would generate prior to its release. They probably thought they were just making another late-summer popcorn flick. Once the meme took off, though, people got way ahead of themselves in terms of thinking where this would end up. And now, they believe the phenomenon has come crashing back to earth. I’m not convinced. The movie has gotten generally positive reviews and it’s doing pretty well in the ’sphere lately. Check out Technorati’s chart of posts containing Snakes On A Plane per day for the last 30 days. Notice that jump to the right there. I don’t think that’s a movie breathing its last. Time, as always, will tell. […]

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