Comments on: Is advertising dead? or How, I learned to stopped worrying and learned to love the future of marketing http://www.timpeter.com/blog/2006/05/22/is-advertising-dead-or-how-i-learned-to-stopped-worrying-and-learned-to-love-the-future-of-marketing/ Interactive marketing and e-commerce strategy blog for the local, mobile, social web Mon, 01 Dec 2008 20:27:08 +0000 http://wordpress.org/?v=2.5 By: Network Marketing Distributor List http://www.timpeter.com/blog/2006/05/22/is-advertising-dead-or-how-i-learned-to-stopped-worrying-and-learned-to-love-the-future-of-marketing/#comment-49 Network Marketing Distributor List Tue, 20 Feb 2007 23:07:31 +0000 http://timpeter.dreamhosters.com/blog/?p=46#comment-49 <strong>Network Marketing Distributor List</strong> Good Content - Will recommend. Visit us as well Network Marketing Distributor List

Good Content - Will recommend. Visit us as well

]]> By: thinks » What do you stand for? http://www.timpeter.com/blog/2006/05/22/is-advertising-dead-or-how-i-learned-to-stopped-worrying-and-learned-to-love-the-future-of-marketing/#comment-48 thinks » What do you stand for? Thu, 01 Jun 2006 02:53:39 +0000 http://timpeter.dreamhosters.com/blog/?p=46#comment-48 [...] Last week I wrote about the new “2.0″ version of content value chains. Interestingly, Yahoo’s Terry Semel claimed today that they see their role as just an aggregator, (their words, not mine). What I find most interesting about this is that Mr. Semel says the company doesn’t have a point of view. Now, as companies look at how they contribute to the value chain, shouldn’t they have a point of view? Admittedly, I’m taking the comments out of context, but smart marketers need to have a point of view. As I stated at the time, “aggregators need to offer value or suffer disintermediation.” Media derives from the Latin root for “middle.” The Web enables consumers to get to companies directly and (ideally) easily. The Web enables consumers to get to consumers directly and (relatively) easily. The only point in being the medium, being the man in the middle, is if you add something to the mix. Yahoo, other companies seeking to aggregate, and those marketing folks who need to sell them really ought to consider what their point of view is. Stand for something. Or get out of the way. [...] […] Last week I wrote about the new “2.0″ version of content value chains. Interestingly, Yahoo’s Terry Semel claimed today that they see their role as just an aggregator, (their words, not mine). What I find most interesting about this is that Mr. Semel says the company doesn’t have a point of view. Now, as companies look at how they contribute to the value chain, shouldn’t they have a point of view? Admittedly, I’m taking the comments out of context, but smart marketers need to have a point of view. As I stated at the time, “aggregators need to offer value or suffer disintermediation.” Media derives from the Latin root for “middle.” The Web enables consumers to get to companies directly and (ideally) easily. The Web enables consumers to get to consumers directly and (relatively) easily. The only point in being the medium, being the man in the middle, is if you add something to the mix. Yahoo, other companies seeking to aggregate, and those marketing folks who need to sell them really ought to consider what their point of view is. Stand for something. Or get out of the way. […]

]]> By: Tim http://www.timpeter.com/blog/2006/05/22/is-advertising-dead-or-how-i-learned-to-stopped-worrying-and-learned-to-love-the-future-of-marketing/#comment-47 Tim Tue, 23 May 2006 00:16:07 +0000 http://timpeter.dreamhosters.com/blog/?p=46#comment-47 Thanks, Anne! "Lifestyle 2.0" is yours if you want it, especially since you inspired the notion. I kind of think of you as the post-modern Donna Reed or something: super-mom aided and abetted by technology! Thanks, Anne! “Lifestyle 2.0″ is yours if you want it, especially since you inspired the notion. I kind of think of you as the post-modern Donna Reed or something: super-mom aided and abetted by technology!

]]> By: Anne http://www.timpeter.com/blog/2006/05/22/is-advertising-dead-or-how-i-learned-to-stopped-worrying-and-learned-to-love-the-future-of-marketing/#comment-46 Anne Mon, 22 May 2006 23:59:58 +0000 http://timpeter.dreamhosters.com/blog/?p=46#comment-46 Here I was feeling so lame about only getting link posts out, and then you write this. Thanks! I was thinking about the same things ever since reading Jeff's post and the related ones. Fascinating stuff. I like "Lifestyle 2.0." That'd make for a great blog title. Maybe I'm too into the 2.0 thing, but it seems to capture a real shift in how individuals can make use of technology. Here I was feeling so lame about only getting link posts out, and then you write this. Thanks!

I was thinking about the same things ever since reading Jeff’s post and the related ones. Fascinating stuff.

I like “Lifestyle 2.0.” That’d make for a great blog title. Maybe I’m too into the 2.0 thing, but it seems to capture a real shift in how individuals can make use of technology.

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