http://www.timpeter.com/blog/2006/07/09/4-steps-to-improved-online-sales-offline-too-for-that-matter/ Interactive marketing and e-commerce strategy blog for the local, mobile, social web Mon, 01 Dec 2008 19:14:18 +0000 http://wordpress.org/?v=2.5 http://www.timpeter.com/blog/2006/07/09/4-steps-to-improved-online-sales-offline-too-for-that-matter/#comment-262 thinks » Blog Archive » Here's a great way to engage your customers Mon, 10 Dec 2007 00:28:59 +0000 http://timpeter.dreamhosters.com/blog/?p=54#comment-262 [...] ubiquitous Bass Ale commercials, brilliant. I’ll explain why, in the same terms as my recent post about improving sales. In order, here are the ways they’ve done [...] […] ubiquitous Bass Ale commercials, brilliant. I’ll explain why, in the same terms as my recent post about improving sales. In order, here are the ways they’ve done […]

]]> http://www.timpeter.com/blog/2006/07/09/4-steps-to-improved-online-sales-offline-too-for-that-matter/#comment-57 thinks » Best tip for selling online… Wed, 23 Aug 2006 11:42:03 +0000 http://timpeter.dreamhosters.com/blog/?p=54#comment-57 [...] Back to Seth’s point, though. He hits it right on the head that having a great product is the key to your overall success. When I listed the four steps to successful selling online, I left that one out. Consider it the “zero-eth” step. Following steps 1-4 will only get you so far if you don’t offer the consumer value in the first place, whether that value derives from a cool consumer product, a useful business service, or a cheesy summer popcorn movie. Solve for that first. You can only put so much lipstick on a pig, after all. Or, in this case, a snake. [...] […] Back to Seth’s point, though. He hits it right on the head that having a great product is the key to your overall success. When I listed the four steps to successful selling online, I left that one out. Consider it the “zero-eth” step. Following steps 1-4 will only get you so far if you don’t offer the consumer value in the first place, whether that value derives from a cool consumer product, a useful business service, or a cheesy summer popcorn movie. Solve for that first. You can only put so much lipstick on a pig, after all. Or, in this case, a snake. […]

]]> http://www.timpeter.com/blog/2006/07/09/4-steps-to-improved-online-sales-offline-too-for-that-matter/#comment-56 thinks » Finally! A music company that gets it. Tue, 01 Aug 2006 01:01:30 +0000 http://timpeter.dreamhosters.com/blog/?p=54#comment-56 [...] This makes me so happy. When was the last time that you saw a music company that benefits customers, musicians, and the company itself? You’d almost think someone in the business thought this through. It’s a brilliant use of the four steps, too. Here’s how. [...] […] This makes me so happy. When was the last time that you saw a music company that benefits customers, musicians, and the company itself? You’d almost think someone in the business thought this through. It’s a brilliant use of the four steps, too. Here’s how. […]

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