This makes me so happy. When was the last time that you saw a music company that benefits customers, musicians, and the company itself? You’d almost think someone in the business thought this through. It’s a brilliant use of the four steps, too. Here’s how.
- They’re clearly targeting music listeners on terrestrial radio, knowing most stations don’t id tracks effectively.
- They understand users want to hear songs they like again… and again.
- They make it very simple (though not perfect, unfortunately) to find an answer to the customer’s question.
- Then, and only then, do they offer the song for sale.