http://www.timpeter.com/blog/2006/11/10/brand-awareness-is-not-a-goal/ Interactive marketing and e-commerce strategy blog for the local, mobile, social web Sat, 06 Sep 2008 18:57:32 +0000 http://wordpress.org/?v=2.5 http://www.timpeter.com/blog/2006/11/10/brand-awareness-is-not-a-goal/#comment-2288 Does your ecommerce strategy have the right goals? (Guide to Small Business Ecommerce Strategy) Tue, 13 May 2008 15:42:49 +0000 http://timpeter.dreamhosters.com/blog/?p=72#comment-2288 [...] goals need to tie back to a business result. One of the reasons I say brand awareness is not a goal is that rarely can a business manager tell me how they benefit from that awareness. For instance, [...] […] goals need to tie back to a business result. One of the reasons I say brand awareness is not a goal is that rarely can a business manager tell me how they benefit from that awareness. For instance, […]

]]> http://www.timpeter.com/blog/2006/11/10/brand-awareness-is-not-a-goal/#comment-2284 Small Business Ecommerce Link Digest - May 9, 2008 Fri, 09 May 2008 13:12:56 +0000 http://timpeter.dreamhosters.com/blog/?p=72#comment-2284 [...] GOOG from Search Engine Land and Linda Bustos this past week. While I’m a big believer that brand awareness is not a goal, Search Engine Land’s Seven Tactics For Leveraging Paid Search To Build Brand Awareness still [...] […] GOOG from Search Engine Land and Linda Bustos this past week. While I’m a big believer that brand awareness is not a goal, Search Engine Land’s Seven Tactics For Leveraging Paid Search To Build Brand Awareness still […]

]]> http://www.timpeter.com/blog/2006/11/10/brand-awareness-is-not-a-goal/#comment-2021 Do your campaigns do this? Tue, 12 Feb 2008 12:43:45 +0000 http://timpeter.dreamhosters.com/blog/?p=72#comment-2021 [...] a big believer that brand awareness is not a goal. I’m also a big believer that OfficeMax may even have failed at that. Grok Dot Com gives an [...] […] a big believer that brand awareness is not a goal. I’m also a big believer that OfficeMax may even have failed at that. Grok Dot Com gives an […]

]]> http://www.timpeter.com/blog/2006/11/10/brand-awareness-is-not-a-goal/#comment-1924 The case for prioritization Tue, 15 Jan 2008 09:11:37 +0000 http://timpeter.dreamhosters.com/blog/?p=72#comment-1924 [...] Every initiative should have some goal tied to it. “Buzz” is not a goal, though. Neither is awareness, at least not on its own. Sales are a goal. Email address acquisitions are a goal. Increased [...] […] Every initiative should have some goal tied to it. “Buzz” is not a goal, though. Neither is awareness, at least not on its own. Sales are a goal. Email address acquisitions are a goal. Increased […]

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