From the monthly archives:

November 2006

Nice to see good things happen to good people…

November 6, 2006 Personal

Jeremiah Owyang is a friend of mine, in the “we’ve never met but we like each other’s work,” kind of way that happens in the world of social media and very few other places. He just announced a new role leading corporate media strategy at Podtech. Congratulations, Jeremiah! Glad to see good things [...]

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Why “we suck less” is not smart marketing (or politics)…

November 6, 2006 Marketing

Cingular Wireless started a new integtated marketing campaign not long ago talking about how they offer the fewest dropped calls of any company. They do a decent job with execution, displaying the claim on their website, in mass media, and in online media. The company touts their investment over the past year and [...]

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Book Review of the Week – Waiting for Your Cat to Bark?

November 2, 2006 Book Reviews

Towards the end of Bryan & Jeffrey Eisenberg’s terrific Waiting for Your Cat to Bark? the authors note, “…these principles aren’t new; they’ve been around, in one form or another, for as long as people have been trying to figure out how the most effective ways to exchange this for that. Technology may [...]

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How do your customers find you? How will they next year?

November 1, 2006 Marketing

OK, so this is a couple weeks old, but it’s definitely still worth mentioning. Steve Rubel recently wrote about the coolest thing I’ve seen in the last year. A few folks from the University of Maryland Baltimore County put together Feeds That Matter, a site that interprets Bloglines user data to create a [...]

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