Comments on: What’s the least you can do? http://www.timpeter.com/blog/2006/12/26/whats-the-least-you-can-do/?utm_source=rss&utm_medium=rss&utm_campaign=whats-the-least-you-can-do Interactive marketing and e-commerce strategy blog for the local, mobile, social web Wed, 08 Feb 2012 18:08:35 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Getting more bang for your buck (Small Business E-commerce Link Digest – October 2, 2009) http://www.timpeter.com/blog/2006/12/26/whats-the-least-you-can-do/comment-page-1/#comment-3620 Getting more bang for your buck (Small Business E-commerce Link Digest – October 2, 2009) Fri, 02 Oct 2009 22:28:39 +0000 http://timpeter.dreamhosters.com/blog/?p=95#comment-3620 [...] echoes our mantra that you should always ask, “What’s the least you can do?” Bryan includes a heap of tips to help answer that [...] [...] echoes our mantra that you should always ask, “What’s the least you can do?” Bryan includes a heap of tips to help answer that [...]

]]> By: Small Business Ecommerce Link Digest - May 2, 2008 http://www.timpeter.com/blog/2006/12/26/whats-the-least-you-can-do/comment-page-1/#comment-2269 Small Business Ecommerce Link Digest - May 2, 2008 Fri, 02 May 2008 12:37:30 +0000 http://timpeter.dreamhosters.com/blog/?p=95#comment-2269 [...] took of us at 15 from hitting the street - we’re on the beat, looking for tips to help you get the most out of what you do. Here’s what we [...] [...] took of us at 15 from hitting the street – we’re on the beat, looking for tips to help you get the most out of what you do. Here’s what we [...]

]]> By: Small Business Ecommerce Link Digest - March 28, 2008 http://www.timpeter.com/blog/2006/12/26/whats-the-least-you-can-do/comment-page-1/#comment-2137 Small Business Ecommerce Link Digest - March 28, 2008 Fri, 28 Mar 2008 17:47:46 +0000 http://timpeter.dreamhosters.com/blog/?p=95#comment-2137 [...] tough economy is the right time to evaluate what works, what doesn’t, and what to do about both. The least you can do is often the best. So, this week’s pitcher of link juice flows to folks focused on optimizing - getting the most [...] [...] tough economy is the right time to evaluate what works, what doesn’t, and what to do about both. The least you can do is often the best. So, this week’s pitcher of link juice flows to folks focused on optimizing – getting the most [...]

]]> By: A little bit more than the least… » thinks http://www.timpeter.com/blog/2006/12/26/whats-the-least-you-can-do/comment-page-1/#comment-100 A little bit more than the least… » thinks Wed, 02 May 2007 09:20:22 +0000 http://timpeter.dreamhosters.com/blog/?p=95#comment-100 [...] Late last year, I wrote a fairly popular post called “What’s the least you can do?”, about being selective in your choices. Seth Godin picks up the torch and gives a solid overview for marketers on how to do the least bit possible. It’s a Good Thing. My favorite thought is what Seth tells “…people who want to become marketers… go start something and go market something.” Do it in a way that’s financially savvy and you’re on your way. [...] [...] Late last year, I wrote a fairly popular post called “What’s the least you can do?”, about being selective in your choices. Seth Godin picks up the torch and gives a solid overview for marketers on how to do the least bit possible. It’s a Good Thing. My favorite thought is what Seth tells “…people who want to become marketers… go start something and go market something.” Do it in a way that’s financially savvy and you’re on your way. [...]

]]> By: Seth and the small business website… » thinks http://www.timpeter.com/blog/2006/12/26/whats-the-least-you-can-do/comment-page-1/#comment-99 Seth and the small business website… » thinks Mon, 16 Apr 2007 02:27:29 +0000 http://timpeter.dreamhosters.com/blog/?p=95#comment-99 [...] One of the problems with making my living from interactive marketing and running websites is that it looks, on its surface, simple. Most folks have seen enough websites to have an opinion about what makes a website work and what doesn’t. Often, they’re right. Given the extraordinary growth of the web over the last decade, we’ve all benefited from “all boats rising with the tide.” However, it is truly one of those vocations - and, admittedly, it’s not the only one - where the devil is in the details. At certain levels, such as in high-volume e-commerce sites, where I’ve spent a good chunk of the last decade, the difference between 25% and 28% growth adds up to many millions of dollars every year. But not every site fits that model, which makes Seth Godin’s recent post about small businesses getting on the web noteworthy. Except for the part about Squidoo - which I’m not too sure about - I have a tough time disagreeing with it. It all comes down to ROI. Most businesses need a website. But if you can get what you need from that website for extremely low cost, by all means do it. In fact, I don’t know that Seth goes far enough with his modest proposal. A website, for all its benefits, can prove a black hole down which small business owners can toss too much time and money. The focus needs to be first and foremost on your business. And unless your website is your business, do the least bit possible. [...] [...] One of the problems with making my living from interactive marketing and running websites is that it looks, on its surface, simple. Most folks have seen enough websites to have an opinion about what makes a website work and what doesn’t. Often, they’re right. Given the extraordinary growth of the web over the last decade, we’ve all benefited from “all boats rising with the tide.” However, it is truly one of those vocations – and, admittedly, it’s not the only one – where the devil is in the details. At certain levels, such as in high-volume e-commerce sites, where I’ve spent a good chunk of the last decade, the difference between 25% and 28% growth adds up to many millions of dollars every year. But not every site fits that model, which makes Seth Godin’s recent post about small businesses getting on the web noteworthy. Except for the part about Squidoo – which I’m not too sure about – I have a tough time disagreeing with it. It all comes down to ROI. Most businesses need a website. But if you can get what you need from that website for extremely low cost, by all means do it. In fact, I don’t know that Seth goes far enough with his modest proposal. A website, for all its benefits, can prove a black hole down which small business owners can toss too much time and money. The focus needs to be first and foremost on your business. And unless your website is your business, do the least bit possible. [...]

]]> By: Strategic Design | marketing & branding thoughts by Nick Rice http://www.timpeter.com/blog/2006/12/26/whats-the-least-you-can-do/comment-page-1/#comment-98 Strategic Design | marketing & branding thoughts by Nick Rice Tue, 02 Jan 2007 01:10:21 +0000 http://timpeter.dreamhosters.com/blog/?p=95#comment-98 <strong>Marketing Evolution Carnival - January 2, 2007</strong> Welcome to the January 2, 2007 edition of Marketing (r)evolution Carnival. Advertising Valeria Maltoni presents Where’s the Benefit to me? posted at Conversation Agent, saying, “Thank you for this opportunity to contribute to the conversat... Marketing Evolution Carnival – January 2, 2007

Welcome to the January 2, 2007 edition of Marketing (r)evolution Carnival.
Advertising
Valeria Maltoni presents Where’s the Benefit to me? posted at Conversation Agent, saying, “Thank you for this opportunity to contribute to the conversat…

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