These boots are made for walking…

Do you wear shoes often? I do. Try as I might, I’ve yet to find a satisfying and well-paying gig that allows me to go barefoot all day. One reason I prefer bare feet is the difficulty I have locating comfortable and good-looking shoes. I have wide feet and most stores I visit regularly offer no more than one or two pairs in my size – usually the ugliest shoes in creation.

Having said all this, I’m probably the last person in creation to discover Zappo’s. Here’s why it’s my new favorite online store:

1. Inventory – if the Long Tail.
   teaches anything, it’s that you can’t sell what you don’t have. Zappo’s has terrific selection
2. Customer service – a 365-day return policy, free shipping, ease of use. Very nice.

Can your online store walk a mile in those shoes?