Email or browser? The killer app for the first decade of e-commerce – in all its forms – was email. Whether we were trying to capture consumers’ attention or close a deal with a valued business partner, email was our most valuable internet tool. I personally have unsubscribed from most of the email newsletters I received – certainly those that allow me to subscribe to their feed. I still have an unhealthy relationship with email. But today, the first thing I’ll open is a browser. How about you?
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