What do you open first?

Email or browser? The killer app for the first decade of e-commerce - in all its forms - was email. Whether we were trying to capture consumers’ attention or close a deal with a valued business partner, email was our most valuable internet tool. I personally have unsubscribed from most of the email newsletters I received - certainly those that allow me to subscribe to their feed. I still have an unhealthy relationship with email. But today, the first thing I’ll open is a browser. How about you?

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One Response to “What do you open first?”

  1. thinks » Blog Archive » This week’s sign that convergence is among us… Says:

    […] asked a couple weeks ago what you open first. Increasingly, it doesn’t matter, does it? Even phones are getting in on the […]

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