February 13, 2007
Marketing
Whether you’re a Republican, Democrat, or independent, all marketers can learn from the Barack Obama campaign about how to deliver a message that states, “I am the right choice.” Even better, Obama is learning from us, too, about how to deliver that message in a post-media marketplace.
First, the message. Watch this.
Obama’s positioning, as [...]
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February 12, 2007
Web 2.0
Sramana Mitra provides guest commentary over at Read/Write Web discussing the web sites used by the tween market. While not typically an area I get into, as the father of two girls in the pre-teen demo, I bring years of unwitting – and sometimes witless – field research to the topic. While Mitra [...]
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