From the monthly archives:

February 2007

Ricardo Montelban???

February 4, 2007 Marketing

OK. The Taco Bell ad with the lions is the best spot of the second half so far. Ricardo frickin’ Montelban. Everyone in the room here was cracking up. The good news is that Taco Bell shows the ad on their site. The bad news (really, really dumb, guys), you [...]

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Dorito’s and Chevy HHR rock!!!

February 4, 2007 Marketing

The last two commercials (Dorit0’s “Cleanup on Register 9″ and the Chevy HHR spot) both were created by the audiences for those products. By far, each offered the most compelling and memorable pitches so far. Budweiser should have such good spots this year.

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What the hell was that???

February 4, 2007 Marketing

Anyone talking about the Garmin spot tomorrow will be doing it for all the wrong reasons. It’s the kind of faux-hip thing that has led consumers to generate their own content. How long do you think it will take for a parody spot to show up on YouTube? I’m betting by the [...]

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First review of commercials…

February 4, 2007 Marketing

I haven’t seen any great commercials so far. Thought the “Letterman/Winfrey” commercial was laugh out loud funny, but I don’t think anyone’s talking about it tomorrow. The “Bud Light – No Speak English” commercial is the best so far. I expect to hear at least some folks saying “Bood Light…Bood Light” tomorrow.
I [...]

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Game over?

February 4, 2007 Media

I just finished watching the Super Bowl pre-game show. I have always enjoyed:

Cirque du Soleil – I’ve seen them perform in Vegas a couple times
Football in general and Super Bowl Sunday in particular

This year it feels a bit archaic to me. In the new media, place and time shifted present, is the term [...]

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Go big or go little?

February 2, 2007 Strategy

Big picture or little picture? Big goals or little goals? Big ideas or little ideas? Big steps or little steps?
While we all need to have a sense of the big, sometimes the greatest roadblocks aren’t the big ones, it’s the little stuff along the way. We rarely trip over boulders. [...]

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