Writing is hard. Listening is harder…
I’ve been tied up lately with transitioning from my current day job to a new one. As such, I haven’t been keeping up on my reading much this week. The funny thing is, I don’t feel I have as much to say when I have fewer inputs. Put another way - one that matters to your business - if you want to have something to say to your customers, you need to listen to them first. Brilliant conversations, whether one-to-one or in conversational marketing, depend on brilliant conversationalists. And brilliant conversationalists listen more than they talk.
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