Am I the only one that thinks this is funny? USA Today notes a 2% drop in daily newspaper circulation. Where’d I read it? On USA Today’s website.
To be fair, some papers – The New York Times, Post, and Daily News, for instance – saw modest circulation gains. But other New York papers have declined more than most, indicating these local market gains merely represent shifting share. Worth Magazine has a cover story about “new media” folks like Mark Cuban investing in old media like newspapers, suggesting these folks know something other investors don’t or at least are willing/able to take a chance.
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