Another Seth item today. Too many companies focus on price alone, causing their customers – potential or otherwise – to do the same. He wants to know what, besides price, you’ve given them to care about. There are at least four key things that customers look for when shopping for products and services online:
- Design – Apple hasn’t sold 100 million iPods solely because of content. Does your design stand apart?
- Convenience – Are you making your customer’s lives easier? Are you letting them know that you are?
- Location – Are you closer than your competition to where your customers want to be? Even if you’re not, do you make it easy for your customers to find you?
- Choice – What options do you give your customers? Do you provide more choice than the competition?
There are probably dozens more. What do you use that I’ve missed?
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