Comments on: 4 ways to show value online… http://www.timpeter.com/blog/2007/05/29/4-ways-to-show-value-online/ Interactive marketing and e-commerce strategy blog for the local, mobile, social web Sat, 22 Nov 2008 07:13:26 +0000 http://wordpress.org/?v=2.5 By: Tim http://www.timpeter.com/blog/2007/05/29/4-ways-to-show-value-online/#comment-120 Tim Mon, 04 Jun 2007 19:55:19 +0000 http://timpeter.dreamhosters.com/blog/?p=188#comment-120 Chris, I think focusing on quality makes tremendous sense. But, like "value," quality can prove difficult to define for many companies, particularly online. What defines quality for an online retailer like Amazon.com? The product, the shopping experience or the combination of the two? Consumers tend to define the price/value equation - in which quality plays a huge role - more by their experience with the product after the purchase. The obvious exception is when the entire experience is online, such as with social networking sites like LinkedIn, last.fm, and MySpace. I definitely agree that companies need to ensure perceived quality of the entire experience. Focusing too narrowly though on quality in just one part of the equation - online or offline - won't necessarily close the sale. Chris, I think focusing on quality makes tremendous sense. But, like “value,” quality can prove difficult to define for many companies, particularly online. What defines quality for an online retailer like Amazon.com? The product, the shopping experience or the combination of the two? Consumers tend to define the price/value equation - in which quality plays a huge role - more by their experience with the product after the purchase. The obvious exception is when the entire experience is online, such as with social networking sites like LinkedIn, last.fm, and MySpace. I definitely agree that companies need to ensure perceived quality of the entire experience. Focusing too narrowly though on quality in just one part of the equation - online or offline - won’t necessarily close the sale.

]]> By: ChrisWebb http://www.timpeter.com/blog/2007/05/29/4-ways-to-show-value-online/#comment-119 ChrisWebb Mon, 04 Jun 2007 19:20:44 +0000 http://timpeter.dreamhosters.com/blog/?p=188#comment-119 What about quality? In my business we have many conversations about price, but ultimately its about quality. What about quality?

In my business we have many conversations about price, but ultimately its about quality.

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