Archive for May, 2007

Give it a shove…

Thursday, May 17th, 2007

I’m pretty sure that David Leonhardt’s latest piece in the Times is the thesis for another "Blink" or "The Long Tail". Call it “The Big Nudge,” or something. Still, it’s a good read and should make you think about what could use a nudge where you work.

Thanks, Anne, for pointing it out.

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Digg it…

Tuesday, May 15th, 2007

Digg has been in the news lately for how much control it has over its “user-generated content.” What interests me more is how much control its users have over what Digg is. Stay tuned…

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On selling to your best customers…

Monday, May 7th, 2007

Seth Godin has a fresh perspective today on the realities of finding new customers vs. selling to those you’ve already got. Definitely worth the read.

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A little bit more than the least…

Wednesday, May 2nd, 2007

Late last year, I wrote a fairly popular post called “What’s the least you can do?”, about being selective in your choices. Seth Godin picks up the torch and gives a solid overview for marketers on how to do the least bit possible. It’s a Good Thing. My favorite thought is what Seth tells “…people who want to become marketers… go start something and go market something.” Do it in a way that’s financially savvy and you’re on your way.

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