From the monthly archives:

May 2007

Give it a shove…

May 17, 2007 Strategy

I’m pretty sure that David Leonhardt’s latest piece in the Times is the thesis for another "Blink" or "The Long Tail". Call it “The Big Nudge,” or something. Still, it’s a good read and should make you think about what could use a nudge where you work.
Thanks, Anne, for pointing it out.

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On selling to your best customers…

May 7, 2007 Marketing

Seth Godin has a fresh perspective today on the realities of finding new customers vs. selling to those you’ve already got. Definitely worth the read.

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A little bit more than the least…

May 2, 2007 Marketing

Late last year, I wrote a fairly popular post called “What’s the least you can do?”, about being selective in your choices. Seth Godin picks up the torch and gives a solid overview for marketers on how to do the least bit possible. It’s a Good Thing. My favorite thought is what [...]

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