Rule #1…
Sure, the customer is always right is a good one. But it assumes you’ve got customers. Seth Godin discusses what marine iguanas represent to marketers, while Clickz blog takes a look at FedEx Kinko’s Adobe partnership - and vice versa - and its impact on smaller printers. The key lesson from both:
- Deliver on what you promise, even if you’ve got to underpromise to be sure you can.
If that doesn’t work, you can check out these ideas, too.
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