From the monthly archives:

July 2007

Social networking vs. blogging (redux)…

July 12, 2007 Strategy

So, I made an oblique reference to the emergence of a "social networking vs. blogging" meme. Here’s the thing, though: I don’t think there’s anything to it. It’s fun to rip apart something that’s been over-hyped, like blogging, SecondLife, or Paris Hilton. Especially Paris Hilton. In reality, these things never go away (though I hold [...]

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Who’s counting?

July 9, 2007 analytics

Whither the page view? Steve Rubel points out that metrics across the board need to reflect the current reality and Richard MacManus provides some useful alternative metrics. Page views have a somewhat checkered past, useful if you’re making money from advertising, but of limited value elsewhere. Metrics vary by business; however, I recommend paying close [...]

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How to inspire action among your customers…

July 8, 2007 Marketing

Getting people to care about your brand, particularly when you’re asking them for time/money/what-have-you, is exceedingly difficult. And it’s getting harder to get your customers’ attention. Which is a pity, since so much opportunity exists. Fortunately, Seth Godin provides wonderful insight (to say nothing of a very funny image) outlining how to do it.

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Book Review of the Week(ish) – Summer Reading List Edition: Week 3

July 5, 2007 Book Reviews

Neal Stephenson is not the greatest writer in history. He may not even represent the best writer of the 21st Century. Hell, he may not even be the greatest writer of his generation. He’s flawed. Sometimes very flawed. His characters occasionally stray towards the outrageous. He’s far too clever for his own good. He tends [...]

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Independence means taking time off…

July 1, 2007 Personal

Folks, with the impeding Independence Day holiday in the States, I’ll be taking a few days off from posting. If you’re here in the U.S., enjoy your holiday. For those elsewhere, I hope you’re free to post, free to read and free to pursue your passions. All the best.

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