ClickZ: Report: Offline Ads Are Heavy Drivers of Search Report: Offline Ads Are Heavy Drivers of Search
Clickz article notes the influence of offline media in driving consumers to search. Are we sure they’re not searching because the ad wasn’t effective enough in promoting a call to action?
Sphere: Related ContentRelated posts:
- Bing users click on more ads than Google’s. What does that mean to you?
- The joys of social search. And regular old search, too (Small Business E-commerce Link Digest – October 23, 2009)
- Whats wrong with search engine marketing and what you can do about it
- How important is local search? Here’s a hint: EXTREMELY!!!
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