Clickz article notes the influence of offline media in driving consumers to search. Are we sure they’re not searching because the ad wasn’t effective enough in promoting a call to action?
Sphere: Related ContentRelated posts:
- The joys of social search. And regular old search, too (Small Business E-commerce Link Digest – October 23, 2009)
- Whats wrong with search engine marketing and what you can do about it
- How important is local search? Here’s a hint: EXTREMELY!!!
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