Comments on: Is Twitter an e-commerce driver? http://www.timpeter.com/blog/2007/08/29/is-twitter-an-e-commerce-driver/ Interactive marketing and e-commerce strategy blog for the local, mobile, social web Mon, 06 Oct 2008 14:13:01 +0000 http://wordpress.org/?v=2.5 By: April Fool’s Day (plus Bonus Content) http://www.timpeter.com/blog/2007/08/29/is-twitter-an-e-commerce-driver/#comment-2147 April Fool’s Day (plus Bonus Content) Tue, 01 Apr 2008 12:35:36 +0000 http://timpeter.dreamhosters.com/blog/?p=251#comment-2147 [...] Is Twitter an ecommerce driver? [...] […] Is Twitter an ecommerce driver? […]

]]> By: What’s the business value of twitter? http://www.timpeter.com/blog/2007/08/29/is-twitter-an-e-commerce-driver/#comment-1888 What’s the business value of twitter? Tue, 08 Jan 2008 20:51:51 +0000 http://timpeter.dreamhosters.com/blog/?p=251#comment-1888 [...] to use twitter to drive e-ecommerce. I’ve grown more enlightened since first worrying that twitter might equate to interruption marketing, but you still need to tread [...] […] to use twitter to drive e-ecommerce. I’ve grown more enlightened since first worrying that twitter might equate to interruption marketing, but you still need to tread […]

]]> By: Warning: Early adopters may get hosed… » thinks http://www.timpeter.com/blog/2007/08/29/is-twitter-an-e-commerce-driver/#comment-145 Warning: Early adopters may get hosed… » thinks Fri, 07 Sep 2007 11:01:51 +0000 http://timpeter.dreamhosters.com/blog/?p=251#comment-145 [...] disappeared today. So much for its e-commerce potential. Who knew in advance? Apple “iPwnd” the first iPhone customers. OK, they’ve [...] […] disappeared today. So much for its e-commerce potential. Who knew in advance? Apple “iPwnd” the first iPhone customers. OK, they’ve […]

]]> By: Learning copywriting from Twitter… » thinks http://www.timpeter.com/blog/2007/08/29/is-twitter-an-e-commerce-driver/#comment-146 Learning copywriting from Twitter… » thinks Wed, 05 Sep 2007 11:54:45 +0000 http://timpeter.dreamhosters.com/blog/?p=251#comment-146 [...] those interested in the idea of Twitter as an e-commerce driver, Linda Bustos at Get Elastic has published her follow-up interview with Todd [...] […] those interested in the idea of Twitter as an e-commerce driver, Linda Bustos at Get Elastic has published her follow-up interview with Todd […]

]]> By: Tim http://www.timpeter.com/blog/2007/08/29/is-twitter-an-e-commerce-driver/#comment-143 Tim Wed, 29 Aug 2007 19:25:14 +0000 http://timpeter.dreamhosters.com/blog/?p=251#comment-143 Great points, Linda. I'll look forward to the Ma.gnolia piece. Should be good to read. I guess the main thing that I question with Twitter as a marketing medium is the number of folks who: <ol> <li>Receive tweets as text messages; and </li> <li>Pay to receive texts</li> </ol> I would think that these items would limit the available universe of readers and/or piss them off if they didn't consider both the interruption and the cost of the interruption when they subscribed. Of course, the upside is that they'd likely represent your most loyal customers. Like anything, I suspect it can be done well. The folks who don't take the time to do it right, though, are probably creating more challenges than they're solving for their customers. I'll check out the interview with Todd when it's up. Great points, Linda. I’ll look forward to the Ma.gnolia piece. Should be good to read.

I guess the main thing that I question with Twitter as a marketing medium is the number of folks who:

  1. Receive tweets as text messages; and
  2. Pay to receive texts

I would think that these items would limit the available universe of readers and/or piss them off if they didn’t consider both the interruption and the cost of the interruption when they subscribed. Of course, the upside is that they’d likely represent your most loyal customers. Like anything, I suspect it can be done well. The folks who don’t take the time to do it right, though, are probably creating more challenges than they’re solving for their customers.

I’ll check out the interview with Todd when it’s up.

]]> By: Linda Bustos http://www.timpeter.com/blog/2007/08/29/is-twitter-an-e-commerce-driver/#comment-144 Linda Bustos Wed, 29 Aug 2007 16:04:20 +0000 http://timpeter.dreamhosters.com/blog/?p=251#comment-144 Hi Tim, I'm doing a follow up post shortly with Ma.gnolia's Todd Sieling which will cover how to Twitter as to not piss off your readers (limit your number of tweets and only make them really important). I was thinking also that it would make sense to have a couple different Twitter accounts (perhaps one per browser?) one would be your close-knit friends and what they're up to, and one for subscriptions to businesses - whether they're Web 2.0 services/software notifications which can be important if you're a heavy user of, say, web-based software or if you really do want to be updated with deals...hey, who knows. That's the great thing about Twitter is it's optional, there's no way for people to send you unsolicited messages like with email spam and direct mail. I like your idea of interruption marketing, which I have always cringed at regarding social networking. Who wants the Pepsi product rep to sit down at your high school lunch table, right? So yes, it's about having a really good reason for people to subscribe and making sure that every Twitter post is important or somehow beneficial to the subscriber/"follower." Linda Bustos -GetElastic Hi Tim,

I’m doing a follow up post shortly with Ma.gnolia’s Todd Sieling which will cover how to Twitter as to not piss off your readers (limit your number of tweets and only make them really important).

I was thinking also that it would make sense to have a couple different Twitter accounts (perhaps one per browser?) one would be your close-knit friends and what they’re up to, and one for subscriptions to businesses - whether they’re Web 2.0 services/software notifications which can be important if you’re a heavy user of, say, web-based software or if you really do want to be updated with deals…hey, who knows. That’s the great thing about Twitter is it’s optional, there’s no way for people to send you unsolicited messages like with email spam and direct mail. I like your idea of interruption marketing, which I have always cringed at regarding social networking. Who wants the Pepsi product rep to sit down at your high school lunch table, right? So yes, it’s about having a really good reason for people to subscribe and making sure that every Twitter post is important or somehow beneficial to the subscriber/”follower.”

Linda Bustos
-GetElastic

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