From the monthly archives:

August 2007

What’s your cell style?

August 29, 2007 Marketing

I’m not sure, but I think Michael Arrington isn’t a fan of the new Sprint website. My biggest problem with the site has less to do with its recommendations – or the fact that it doesn’t sell iPhones. It’s that it’s built to drive “buzz” and “social juice” but you can’t embed it in your [...]

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Is Twitter an e-commerce driver?

August 29, 2007 E-commerce

Twitter, a commerce engine? Interesting. My fear is that ideas like this reflect a return to interruption marketing, devaluing what Twitter (and its ilk) provide. Admittedly, folks would have to opt to “follow” your offers. But, are you prepared to make it worth their while?

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Grok-dot-com Screencast: Optimizing E-Commerce Product Pages

August 28, 2007 E-commerce

You gotta love the Future Now guys. Far too smart – and they give stuff like this presentation on optimizing e-commerce product pages away for free. I want to be just like them when I grow up.

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TechCrunch: NoSo and the Backlash Against Our “Always On” Culture

August 28, 2007 Marketing

I knew something like NoSo was coming. Maybe not this implementation, but certainly the idea that folks would want to unplug. What’ll be interesting is to see how many people attend. Of course, with everyone unplugged, there’d be no way to track those numbers. Damn.

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Advertising Age: “Americans Use Cellphones for, Well, Calling.” Or maybe not…

August 27, 2007 Mobile

OK, so the US lags other countries in use of the mobile web. Still, the flip side is that 35% of US mobile usage is for something other than calls. And with over 200 million mobile phone users in the U.S. – visiting 12 sites a month – that’s rather a lot, don’t you think?
So [...]

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