From the monthly archives:

August 2007

Summer reading list week 7 – Web Analytics: An Hour a Day

August 26, 2007 Book Reviews

I read Occam’s Razor almost every day. Few blogs provide as much content that helps me get better at my job. Now its author, Avinash Kaushik, has written one of the most useful books of the last year. Following in the steps of Gradiva Couzin and Jennifer Grappone’s most excellent “Search Engine Optimization: An Hour [...]

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Google’s Mayer on the local, mobile, social web…

August 24, 2007 Mobile

Marissa Mayer – who both likes to talk about the future of Google and is the most powerful woman on the Internet – is in the news again. Interestingly, she talked about three topics primarily:

Google’s plans for behavioral targeting with search.
Google’s mobile plans, particularly their Google Voice Local search (see “The Most Powerful Woman [...]

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Forrester Research on creating engagement online…

August 23, 2007 Marketing

Forrester Research outlines four components of engagement, though, even they admit putting them into practice is going to take some work. I’ll look at these in more detail over the weekend and offer my take on what drives engagement online next week.

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Five reasons why Google Checkout converts better…

August 23, 2007 E-commerce

Much as I said yesterday, the amount you can learn from the Web to improve your business is staggering. Here’s one of the finest experts working today telling you how to improve your business. For free. So here’s the thing. Future Now is giving this to you. Are you doing the same for your customers?

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Steal this business model to succeed online…

August 22, 2007 Strategy

Steal this business model to succeed online…
When uber-VC Fred Wilson provides a roadmap for offering a successful online service, we all ought to listen. B-schools should provide this much value.

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Quick tip: another way the web helps grow your business

August 22, 2007 Strategy

Quick tip: another way the web helps grow your business
Learning. The number of resources available to small business through the web is amazing. Prior to the internet, companies like Intuit and Amex couldn’t have scaled offerings like these. Do you take advantage of as many of these as you can?

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