99.3% true facts…

Seth Godin writes, “…when we start delivering numbers with that level of accuracy, people can’t help but believe them.”

I’m a big believer in analytics and using data to support business decisions. Just don’t get blindsided by unsupported data. And, for God’s sake, don’t perpetrate this kind of silliness yourself. I’m 84.7% sure that’s a bad idea.

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One Response to “99.3% true facts…”

  1. Analyzing purchase intent on Web 2.0 and lying with data… » thinks Says:

    […] week, I noted Seth Godin’s post about fudging the numbers. Now Steve Rubel gives a textbook example of how this works in the real world. While I understand […]

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