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99.3% true facts…

Seth Godin writes, “…when we start delivering numbers with that level of accuracy, people can’t help but believe them.”

I’m a big believer in analytics and using data to support business decisions. Just don’t get blindsided by unsupported data. And, for God’s sake, don’t perpetrate this kind of silliness yourself. I’m 84.7% sure that’s a bad idea.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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