Steve Rubel has coined the phrase “geek marketer,” describing folks who translate between IT and marketing. I didn’t know this was news. I’ve been a geek marketer since 1995. Of course, getting old-line marketers to understand that I wasn’t an IT guy back then was a bit of a trick.
Clearly, I support the notion. Hell, this whole site exists to support the notion. Regardless, the main thing for any marketer, geek or otherwise, to take from Rubel is not to let others define you. If you’re a geek, be a good one. If you’re a marketer, do the same. If you’re somewhere between, go for it. Your success depends on your differences and on your belief in yourself