One more point about “click here” as link text…
I forgot to mention one point in my earlier post about appropriate link text. Brian Clark’s original point, that you should tell customers what you want them to do, is incredibly valid. Customers often need direction. Whether “click here” is the right direction is another matter, though. Note the home page for Future Now, Inc., a company that markets its ability to improve conversion rate. Not a “click here” in sight. Do you think I’m missing something?
Sphere: Related ContentRelated posts:
- Grow, baby, grow. Your traffic and your business. (Small Business E-Commerce Link Digest – 3/13/2009)
- How much should you care about your home page?
- The 3 reasons Amazon’s PayPhrase matters to your business.
- 4 sure e-commerce tips to boost conversion… for sure. (Small Business E-Commerce Link Digest – November 13, 2009)
- Bing users click on more ads than Google’s. What does that mean to you?
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September 26th, 2007 at 12:36 pm
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