I forgot to mention one point in my earlier post about appropriate link text. Brian Clark’s original point, that you should tell customers what you want them to do, is incredibly valid. Customers often need direction. Whether “click here” is the right direction is another matter, though. Note the home page for Future Now, Inc., a company that markets its ability to improve conversion rate. Not a “click here” in sight. Do you think I’m missing something?
Sphere: Related ContentRelated posts:
- How much should you care about your home page?
- The 3 reasons Amazon’s PayPhrase matters to your business.
- 4 sure e-commerce tips to boost conversion… for sure. (Small Business E-Commerce Link Digest – November 13, 2009)
Related posts brought to you by Yet Another Related Posts Plugin.
{ 1 trackback }