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One more point about “click here” as link text…

I forgot to mention one point in my earlier post about appropriate link text. Brian Clark’s original point, that you should tell customers what you want them to do, is incredibly valid. Customers often need direction. Whether “click here” is the right direction is another matter, though. Note the home page for Future Now, Inc., a company that markets its ability to improve conversion rate. Not a “click here” in sight. Do you think I’m missing something?

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  5. Small Business Ecommerce Link Digest - July 4, 2008

This entry was posted on Friday, September 21st, 2007 at 4:30 am and is filed under E-commerce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “One more point about “click here” as link text…”

  1. "Click Here" Works (Better Than Other Generic Terms) Says:
    September 26th, 2007 at 12:36 pm

    […] — Tim, does this answer your question?] Technorati Tags: calls to action, click here, clickthrough rates, conversion rate, copyblogger, […]

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