Comments on: Four tips to help small businesses determine the right amount to spend on their website… http://www.timpeter.com/blog/2007/09/28/four-tips-for-small-businesses-to-determine-the-right-amount-to-spend-on-their-website/ Interactive marketing and e-commerce strategy blog for the local, mobile, social web Sat, 22 Nov 2008 07:51:13 +0000 http://wordpress.org/?v=2.5 By: When does marketing become sales? (Guide to Small Business Ecommerce Strategy) http://www.timpeter.com/blog/2007/09/28/four-tips-for-small-businesses-to-determine-the-right-amount-to-spend-on-their-website/#comment-2326 When does marketing become sales? (Guide to Small Business Ecommerce Strategy) Tue, 10 Jun 2008 13:53:40 +0000 http://timpeter.dreamhosters.com/blog/?p=294#comment-2326 [...] Each of these channels has a cost, some of which you can track directly back to the sale and some of which are harder to measure. But - especially in small business - if you’re responsible for marketing and think sales [...] […] Each of these channels has a cost, some of which you can track directly back to the sale and some of which are harder to measure. But - especially in small business - if you’re responsible for marketing and think sales […]

]]> By: thinks http://www.timpeter.com/blog/2007/09/28/four-tips-for-small-businesses-to-determine-the-right-amount-to-spend-on-their-website/#comment-2031 thinks Tue, 19 Feb 2008 15:02:24 +0000 http://timpeter.dreamhosters.com/blog/?p=294#comment-2031 <strong>What sales channels matter most? (Guide to Small Business E-Commerce Strategy)...</strong> Your own website, phone calls and partner sites all contribute to your e-commerce success. This post examines how to measure exactly how much each contributes. ...... What sales channels matter most? (Guide to Small Business E-Commerce Strategy)…

Your own website, phone calls and partner sites all contribute to your e-commerce success. This post examines how to measure exactly how much each contributes.
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]]> By: thinks » Blog Archive » Mike Moran provides more techniques for measuring offline conversion http://www.timpeter.com/blog/2007/09/28/four-tips-for-small-businesses-to-determine-the-right-amount-to-spend-on-their-website/#comment-217 thinks » Blog Archive » Mike Moran provides more techniques for measuring offline conversion Fri, 07 Dec 2007 16:28:07 +0000 http://timpeter.dreamhosters.com/blog/?p=294#comment-217 [...] Moran gives great examples of how to measure offline conversion. I shared a number of techniques for online-to-offline measurement a few weeks back. But Mike’s configurator example is brilliant. Wish I’’d thought of it. [...] […] Moran gives great examples of how to measure offline conversion. I shared a number of techniques for online-to-offline measurement a few weeks back. But Mike’s configurator example is brilliant. Wish I’’d thought of it. […]

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