From the monthly archives:

September 2007

Dash Express provides local search and internet connectivity in GPS device…

September 24, 2007 Mobile

New products, whether they succeed or not, often point the way forward for their markets overall. Here’s just one example. O’Reilly’s Radar points out an internet-connected GPS device called The Dash express. Key quotes: “…search Yahoo! local from the road…” and “…get alternate routes based on other Dash user’s traffic experiences.” Yep. Local, mobile and [...]

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Get Elastic provides huge list of social marketing examples for retailers…

September 21, 2007 Social Media

Linda Bustos over at Get Elastic offers up a big list of examples of retailers using social media for marketing. Fantastic opportunity to see what others are doing and learn from their practices.

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One more point about “click here” as link text…

September 21, 2007 E-commerce

I forgot to mention one point in my earlier post about appropriate link text. Brian Clark’s original point, that you should tell customers what you want them to do, is incredibly valid. Customers often need direction. Whether “click here” is the right direction is another matter, though. Note the home page for Future Now, Inc., [...]

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Is “click here” valid link text?

September 21, 2007 E-commerce

Lisa Barrone from BruceClay.com and Brian Clark from Copyblogger are arguing about appropriate text for calls to action over at BruceClay.com . Back on Copyblogger, Ben Yoskovitz promotes not one or two, but five types of links to drive actions. Accessibility and usability practices both say “click here” has got some issues. Screen readers can [...]

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Seth Godin recognizes the customer of the month…

September 20, 2007 Marketing

Simply brilliant. Unlike many folks offering pithy advice like “treat your customers well,” Seth Godin offers practical advice today about showing appreciation for customers . The criteria for naming such customers shouldn’t just be the folks who spend the most money while treating the staff like crap. Instead, businesses looking at similar efforts should [...]

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Is CNN down?

September 20, 2007 Strategy

I don’t mean in the figurative, “down with it” sense. I mean for real. When will the Web (1.0, 2.0, mobile, what-have-you) achieve dial tone-like availability levels? VOIP, in particular, demands it. But so do your customers.

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