Is your business engaged with your customers using social media? In this excellent writeup of why small businesses should participate in the social dialogue, Yellowhouse explores how consumers use these tools. Even better, Ze Frank pointed out at the Forrester Consumer Forum last week how brands help provide context for their customers. Also at the Forum, Sam Decker captured 10 steps for participating in a meaningful way. Simply put, there’s no reason not to provide context to your customers within the social sphere. Your customers now experience your brand in these spaces, engaging in a dialogue with one another. Are you interested in listening? Are you part of the dialogue?
Sphere: Related ContentRelated posts:
- 5 ways to put social to work for your business (Small Business E-Commerce Link Digest – January 15, 2010)
- 5 lessons from the HITEC Social Media panel
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