The “moron in a hurry” test…

by Tim on October 29, 2007

in E-commerce

Steve Krug would call it the Don’t Make Me Think test, but what a classic expression. If, – and I would never suggest thinking of your customers this way – a moron came to your site in a hurry, could they accomplish their goal? Something to think about.

By the way, thanks,Brian, for the link.

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