Steve Krug would call it the Don’t Make Me Think
test, but what a classic expression. If, - and I would never suggest thinking of your customers this way - a moron came to your site in a hurry, could they accomplish their goal? Something to think about.
By the way, thanks,Brian, for the link.
Sphere: Related Content
Related posts:
- The case for prioritization
- How to build the right metric for your marketing (Guide to Small Business Ecommerce Strategy)
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