October 17, 2007
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Is online advertising, especially pay-per-click, headed for a downturn? Steve Rubel thinks so, giving five reasons why a pay-per-click recession looms. Forrester disagrees. So do I. The flaw in Steve’s logic is it doesn’t take into account the economic term of comparative advantage, which basically argues that different countries – or companies, in this case [...]
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October 16, 2007
Social Media
Is your business engaged with your customers using social media? In this excellent writeup of why small businesses should participate in the social dialogue, Yellowhouse explores how consumers use these tools. Even better, Ze Frank pointed out at the Forrester Consumer Forum last week how brands help provide context for their customers. Also at the [...]
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