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Mike Moran provides more techniques for measuring offline conversion

Mike Moran gives great examples of how to measure offline conversion. I shared a number of techniques for online-to-offline measurement a few weeks back. But Mike’s configurator example is brilliant. Wish I’’d thought of it. What techniques do you use? Which ones work best for you?

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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